Book & Product Reviews for
Your Small Business
Magnetic Selling by Robert W. Bly
- If you own a small business, either you are involved in sales, or
you aren't in business for very long. This well-written
book goes into great detail about how to sell anything successfully
- including your own business's products and services - by
developing high-caliber customer relationships.
The Psychology of Selling by Brian Tracy
- Just about any book by Brian Tracy will help you succeed in
business and in life.
Letters That Sell by Edward W. Werz -
You'll need direct mail pieces for gathering customers, and this
classic book will get you started with dynamic letters to send out
to prospects.
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Mastery of Self by Frank Channing
Haddock, Ph. D. - Explore the mysteries of success magnetism,
and make success happen for yourself.
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Do As I Say, Not As I
Did: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People by Carol Frank
- The author, a former CPA with an MBA degree, interviewed top
executives at successful companies and gives you the benefit of
learning from their mistakes. You can save thousands of
dollars (and possibly your business itself) by analyzing the stories
of those who came before you. The author herself went through
a nearly devastating turn in her business of selling high-end
birdcages, and she tells her own story as well. This is a
don't-miss book for anyone who is serious about business success.
Endless Referrals by Robert Burg
- You have no doubt figured out by now that referrals are the bread
and butter of just about any small business (probably just about any
business, period). Learn how to make and maximize productive
business relationships.
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