Collect Testimonials to Optimize Marketing of Your
Pet Business or Veterinary Practice
As a veterinarian or owner of a business offering
pet-related services, you know that
an Internet presence is a necessity.
You should also know that one of the most
important things you need on your Web site is a sprinkling of
testimonials. As soon as you have one satisfied client, you
should have one testimonial.
 People like to see testimonials - it gives them
more of a sense of security in trusting you with their fur babies.
Customers generally don't
mind giving testimonials, either. If you take good care of
their animal family members, they will want to recommend you
to other pet owners.
This sample letter will get you started. You
can send it to your best customers, along with a self-addressed,
stamped envelope, and call to follow up if you
don't hear something within a couple of weeks, just to make sure
they received your letter.
[Click
here to download sample letter.]
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