Host a Dog & Cat First Aid
Class for Maximum
Exposure
 Host a free cat and dog first aid class and watch
your pet business explode. If your business is a veterinary
practice, you've already got the skills necessary to present the
seminar yourself. If not, approach local vets to see if they'd
be willing to do the presentation in exchange for your doing the
marketing and promotion.
Many churches have meeting rooms that they'll
allow you to use for free or a donation provided you don't charge
for the seminar. If you're a member of the local Chamber or
any other group with a physical location, the organization might
also have conference rooms for rent. Some corporations even
let people use their conference rooms after hours by non-competing
companies, just for the exposure they'll get from your marketing.
Plan a one or two-hour first-aid seminar, and
arrange to have a very friendly cat and dog "patient," if
possible. Offer free door prizes and refreshments - cookies
from the local warehouse club or grocery store, decaffeinated
coffee, iced tea and bottled water will do the trick. Hold
your event at 7 p.m. on a Tuesday or Thursday evening, or a Sunday
afternoon at around 2:00.
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To promote your seminar, send an e-mail or snail
mail letter to all of your customers about three weeks ahead of
time. Invite them to come and bring a friend. Ask
non-competing pet businesses to post your flyers in their
establishments.
Most importantly, call and e-mail every animal
shelter and rescue group within a 60-mile radius of your business,
and ask them if they would please get the word out to their
volunteers about your free pet first aid class. They might
also be willing to send out your information to people who have
adopted pets from them, and to distribute your flyers to new pet
guardians.
Be sure to ask for RSVP's to make sure you have
enough space and refreshments. Put "space limited -
please RSVP" on your invitations and promotional flyers and
posters. You may end up with a waiting list for your next
seminar!
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