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30 Amazing Business Growth
Tips
- Tell your customers what kind of support
they'll get after they buy your product or services. It could be
free consulting, tech support, free servicing, and so on. This
may also answer some of their buying questions ahead of
time. People don't want to buy products without knowing
you will be there to help if they have problems.
- If you use advertising write-ups, ask people at
the end of your copy why they decided not to buy. This will give
you new ideas on how to produce ad copy that’s more
profitable. Have a web form or e-mail link in place so
they can answer you. You may find out they don't like your
guarantee or graphics. It could be
anything.
- Think of ways to get your site or business in
the the news. You could sponsor a fundraiser, break a world
record, or hold a major event, for example. Simply write a press
release about what you’ve accomplished, then send it to media
outlets that cater to your target audience.
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- Hold a contest on your web site. Give other web
sites the option of offering it to their visitors. This'll
multiply your advertising all over the Internet. It would become
a viral contest. Of course the contest must either be ongoing or
held regularly so you could allow other online publishers to
offer it to their visitors or subscribers.
- Tell your potential customers that your online
ordering system is highly secure. Also reassure them that
you take every effort to protect them. People want to feel
they are safe online. They want to know that you care
about their well-being. Tell them all about what you
currently do for them to make them feel more secure.
- Carry business cards with you wherever you
go. Have your Web address printed on
them. You can hand them out to anyone you meet. Just
think of all the people you meet on a regular basis: grocery
clerks, post office workers, bag boys, family members, friends,
salesmen/women, just to name a few. Have creative business
cards with a catchy slogan and even an attachment of some sort -
a small item that goes along with your slogan.
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- Contact national radio stations to ask them if
they are looking for guest speakers. Tell them your area of
expertise; maybe they'll book you for a show. Of
course you would want to contact targeted stations and shows
which would want to know more about you and your area of
expertise.
- Join clubs related to your area of business.
You could trade leads with other businesses. Learn new ways to
run your business and sell your products. You could also
create your own online business club. You could provide
private chat rooms, message boards, articles, etc.
- Think of a domain name for your web site that's
easy to remember. It should be related to what your business
does, sells or provides. If there aren’t any business names
available, use your actual birth name. You could at least
brand yourself. Your own name will give you credibility.
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- Position your web site at the top of
pay-per-click search engines. You will only pay your set amount
for each click-through you get to your web site. Just make
sure your profits will pay for your advertising cost. If they
won't, maybe you could share a web site with another related
business and split the costs.
- Allow your visitors or customers to increase
your traffic or sales. Ask them how you can improve your
business, web site or product. You can ask them at your web
site, in your e-zine, on your message board, in your chat room,
in your guest book, in your product packages, etc.
- Team up with other e-zines that have the same
target audience. Combine subscriber bases and then publish one
e-zine together to increase subscribers. You could all
include your ads and announcements in the e-zine. You could also
take turns for the top advertising space.
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- Swap endorsement advertisements with other web
sites. Endorsement ads usually pull more sales and traffic
than regular advertisements. People have taught themselves
to ignore advertisements because they see hundreds of them every
day. Endorsements usually don't look or sound like normal ads.
- Outsource part of your workload to save time
and money. You can spend more of your time and money
promoting your business. You'll save money on employee
costs, space costs, training costs, etc. Keep the work you
enjoy doing to keep you motivated and ship out the work you
don't like.
- Include a signature file on all the e-mails you
send out. Provide your business name, phone number, e-mail
and web address, etc. Also include a brief blurb for your
business or the product you're selling. For example, you
could say, "How To Wash Your Car In Two Minutes or
Less!"
- Use pictures or graphics on your web site that
support the product you're selling. They could give your
visitors a clearer vision of your product, the benefits of the
product, people's emotion when they own the product, etc. You
could also use ‘before’ and ‘after’
pictures.
- Create a friendly, long-term relationship with
all your customers. Practice good customer service and follow-up
with them on a regular basis. You could follow-up with
gifts, greeting cards, free things, coupons, special offers,
reminders, your e-zine, or helpful advice.
- Create strategic alliances with other web
sites. You could exchange banner
ads, sell each other's products as back-end products,
cross-promote, etc. You could also create a web site together
and promote it on your separate web sites. You would both just
split the costs and profits.
- Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after-sale services
or an affiliate program. Other factors that would help are: your
own domain name, a professional web design, a good-looking
product graphic and persuasive ad copy.
- Give customers a volume discount on their total
order to increase sales. You could give them a discount for
ordering over a set dollar or product amount. For example, you
could say, "Buy over $39 worth of products and get a 20%
discount on your order!" Another example, "Get a
15% discount if you order 3 or more products!"
- Allow your visitors to reprint the content on
your web site. Just ask them to include your resource box and a
link to your site in exchange. This will turn your content into
a traffic machine and the external links will help increase your
ranking in some search engines.
- Provide a free contest or sweepstakes at your
Web site. It's a fact - people like to win things. If you
can fulfill that need, people will visit. You can also
attract them to revisit by holding one every week or
month. You could also start an opt-in list for people who
enter your contest or sweepstakes so you can follow-up with them
regularly.
- Save time and money by using ad
submitters. You will reach a larger
part of your target audience far more quickly than by manually
submitting your ad. You should manually submit your ad to
the most popular web sites so you have a better chance of being
listed or placed in a good position.
- Create a good first impression. You will not be
able to sell very many products if your visitors think your web
site looks unprofessional. Use crisp graphics, attractive color
combinations, a readable text size, even spacing, even margins,
and bold headlines.
- Stop procrastinating and start finishing all
your business tasks. Do one at a time. Don’t get
caught up thinking that you can never get them all done.
Make a list. Do the easiest or most crucial one first and move
down the list. Cross off each task as you complete it.
- Develop a relationship with all your visitors
and customers. Tell them how much you appreciate their visiting
your web site or buying your product. Invite
them to online and offline events like free chat room classes,
parties, dinner gatherings, and business events.
- Consider hiring a business coach to help
improve you and your business. That could help increase
your sales, motivate you, and balance your workload. It
would be like renting an extra brain. You would have double the
thinking power.
- Stay away from being too comfortable with your
income or life. You should always be making new goals for
yourself and developing new sales ideas. The world keeps
changing and if you pause too long, you might miss out. You only
live once.
- Make sure you don’t become a
workaholic. Your mind needs time away from your business
life. This will help your brain think clearly while
working. The best time to get profitable ideas is when you’re
not thinking about them. They just pop into your brain.
- Create and follow short/long-term goals for
your business. The short-term goals can create early success and
the long-term goals can create future success. Design each goal
so they all add up to your ultimate goal. Don't make your goals
too unrealistic otherwise depression and frustration could move
you farther away from them.

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